out of our minds

Make the Smarter Choice. Use a search engine.

There are several thousand search engines out there, folks.

They’re easy to use. If you’re reading this page, maybe you can use them, too!

1. Find a search engine, much in the same way you likely found this page.

2. Enter your idea/name in the search text box and click Go, or Search, or even just hit your Return/Enter key.

3. Realize that your new national campaign shares some name recognition with a well-known pregnancy preventative and go to, in this case, plan “C”, maybe?

Reminds me of the time the female boss was sending me to the store for one kind of pad and the male boss poked his head around the corner with his two cents worth to make sure I was getting the kind of pad he preferred.

out of our minds
seen in the wild
since I don't work there anymore

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Now that’s gotta hurt.

I snapped a picture but I think Security would have had a word with me if I’d pulled out my editing marker.

I knew exotic dancing wasn’t the easiest of professions, but even I’m afraid of what they substitute for thongs in the niche market of cutlery exotica.

pasty treat

out of our minds
seen in the wild

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Dead tree media lives!

Death to dead tree media!

But until then, I’ve got the perfect little book for some family about to embark upon their college careers. Heck, get it for all of my college-bound kiddos. Other people can smell you is full of a good bit of experiences a lot of us all have had; (pay attention to the stuff in big font). Available from Lulu for a decent little price; find it by clicking here for the hardcopy (or download the e-book for free).

Seriously, though, Sam Starbuck is a riot, and this is an excellent read. I look forward to (one hopes!) a workplace edition for those of us stuck in cubicles day after day after day after day …

out of our minds

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Dead tree media is dead.

Long live dead tree media!

I love this. I was just looking at a pile of empty tea envelopes I have piled up in my drawer, trying to find a use for them. My first idea was prettying up some cardboard boxes for storage baskets for kids’ toys. Mod Podge to the rescue! Another was some kind of custom papier mache project.

But this … I love it. Can you imagine a home based application for this (local wax, or other local equivalent) to make our own kids’ play houses? I’d probably want to make planks we could rope together (holes) and adjust from time to time. Later on or during the winter, they can be used for insulating garden boxes or something.

A neat idea and a neat implementation. And with the going rate on recyclable materials down, perhaps the manufacturing cost has gone down, too!

out of our minds

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Sometimes fake words are great. Other times, not so much.

I mean, really, Nutrish? I understand that’s Rachael Ray’s rhymey thing, her schtick, the thing she’s known for besides giggling and whipping up “delish” meals on the run. But it does not compute, to me, in a favorable way.

Nutri: Nutrition. Nutritious. Full of good “yum-mo” ingredients.

ish: Maybe it’s just me, but “ish” has always been either a stand-alone dismissal, or a way of expressing “not exactly” or “not even close but it wishes it would be”. See “sorta-kinda-like-ish”.

Put them together, you don’t have something “nutritious” but “kinda food like nutrients”. Sorry, Rachael.

out of our minds

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‘One of the specifications is that we don’t talk about the specifications’

Now there‘s a nice turn of phrase. Those have been catching my eye lately, but I’ve been a bit too scattered to capture them.

Randomly:

One thing that caught my eye lately was light bulbs in an elevator; sixteen lights in a grid, reflecting off of the silvered doors. What did it look like? The Wachovia logo. I wonder where people get their inspiration for logos sometimes. Right after Wachovia changed their logo (or invaded your state, ymmv), they were soon joined by incontinence pads; I even saw the same color scheme and swooping lines theme gracing the walls of a local company going through yet another logo/look redesign.

Kind of like how that big red “easy” button from Staples was everywhere for a few years; now it’s died off again except for Staples. I suppose they (or the other red button users) paid a lot for it; I suppose with the extra investment in action figures, Staples figured they’d better hang onto the campaign.

Though as far as action figures go, they’re pretty lame. Maybe I should break into a few of them and record my own message …

out of our minds

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Case-Sensitivity is going to keel me.

Seriously. I ran over here to post something, and then had to spend 10 min getting a new password because I forgot my login name has a capital “L” at the beginning.

And now I can’t for the life of me remember what I was so eager to post. What have I done today that I thought about posting about?

1. Caught up on Ink Tank (by the way, welcome back, Barry!).
2. Did a search on drop down lists in Excel spreadsheets.
3. Lost my mind.

Anyway, Happy New Year!

out of our minds

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Yes, it’s a lovely song about advanced technology

That you ride in for a one way trip from which you never return.

Brilliant, ad agency. Brilliant.

out of our minds

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