Logo revamps
I admit this site is quite sparse. Words on a page, in a readable format, has been my ‘theme’ for a while. Partially because it’s easy, partially because I’m lazy. I’ve got a basic Wordpress installation, it works, why much with it? I worry about content, not “font fondling” as a friend of mine and colleague tends to call it.
But part of me does like the “font fondling” aspect of this all as well. I planned for college with the intent of studying Marketing, Advertising, Communications. I didn’t quite get that far, but I’ve made a career out of communications in one form or another. So I might start moving things around here. Meantime, I’ll keep picking on everyone else researching changes and layouts that I like and don’t like from blogs, real life, and other media. 
One recent site that changed her layout was the Silicone Valley Blogger at The Digerati Life (no, I’m not sure what a “Digerati” is, but I’m not above making words that suit my needs, either). She had some professionals come up with a few designs, and asked us to comment on the choices.
Though the logo she picked is perfectly functional (and it’s not my site!), I still prefer a mixture of two of the choices presented; a combo of the last two options presented. But as another reader pointed out, the profile image looks somber or mad to some folks. To me, she looked kind of shy and trying to be sexy (although some can’t help it, they are walking appeal). But unless the author is merely painting on an Asian persona, that is her in the … well … pixels. And maybe it’s a cultural difference that doesn’t have her posture and expression as somber or mad.
It’s hard to make something that appeals broadly and is memorable; it’s why designers and marketeers get paid the big bucks. But her experience in logo design also demonstrates that the ‘net has really changed how we do business in the last few years. She can dial up a professional, get and approve things quickly, and stay within a set budget – while looking quite slick in the result.
SVB: you go, girl!