Out of my mind and into your hands
{ Monthly Archives }
Seriously. I ran over here to post something, and then had to spend 10 min getting a new password because I forgot my login name has a capital “L” at the beginning.
And now I can’t for the life of me remember what I was so eager to post. What have I done today that I thought about posting about?
1. Caught up on Ink Tank (by the way, welcome back, Barry!).
2. Did a search on drop down lists in Excel spreadsheets.
3. Lost my mind.
Anyway, Happy New Year!
That you ride in for a one way trip from which you never return.
Brilliant, ad agency. Brilliant.
I’m kind of not a fan of the Discovery Channel’s new logo.
It’s no so much the intrusive kerning as the thin, wide lettering. It just looks … plainer to me. I realize the idea is to make it sleeker, but I’m afraid it blands down more smoothly too well. And looks far too similar to the variously tweaked Discover Card logos.
For instance, look what Federal Express did. They not only modernized their logo, but their name, as well. Federal Express shortened to FedEx. The space-sci-thriller-future lettering gave way to a custom font that’s very much like a real font. The letters are again mashed together, and cranked up subtly, indicates the creator, to quietly stash an image inside.
But FedEx written FedEx still looks recognizably FedEx. Discovery (Disoovery)’s logo … loses something, I think, in translation from image to type. The Planet’s placement, as others have noted, seems a bit after-thoughtish. If it were the “o”, or more of a wrapper as in previous versions, maybe I’d like it more. But it has been downsized in the name of whitespace. And in this case, there is just too much whitespace.
Maybe if they fatten it up, and even rename themselves. A bit hard to shorten “Discovery” Channel, though. Minimize it? Make it simply “Discover.” and leave it as The Discovery Channel. Brand kid’s stuff or “E for Everyone” stuff as Discover. Eeee!
But banish the bland! Please! I love the Boom-De-Yaddah campaign – but the diet logo needs some meat on its bones.